Top 5 Fashion Games Performance on Unified Platform in Nigeria in Q1 2023

In the first quarter of 2023, the top 5 fashion games in Nigeria showed varied performance trends across downloads, revenue, and active users. Here’s a closer look at the data for each game:

Dress Up Games saw a stable trend in downloads, fluctuating between 3.1K and 6.4K weekly. Active users started at around 10.3K in late December and gradually settled at approximately 8.6K by the end of March.

Stylist Girl: Make Me Fabulous experienced a decline in weekly downloads from 6.2K in early January to about 1.3K by the end of March. Active users followed a similar downward trend, beginning at 8.5K and dropping to roughly 2.8K. Revenue for this app remained minimal, peaking at $7 in the last week of December.

Project Makeover showed a notable increase in weekly downloads mid-quarter, reaching a high of 8.9K in the week of February 20. Active users peaked at 28.7K during the same period. Revenue saw a slight increase, with earnings of around $326 by the end of March.

Super Stylist Fashion Makeover had a consistent increase in downloads, peaking at 5.7K in late February. Active users rose from 13.4K in early January to 25.5K by the end of February, before settling at 15.7K in late March. Revenue showed variability, peaking at $195 in the week of January 23.

Makeover & Makeup ASMR experienced a peak in downloads at 6.2K in the second week of January. Active users increased steadily, reaching a high of 10.9K by the end of March. This app did not generate any revenue during the quarter.

These insights are sourced from Sensor Tower, where more detailed analytics can be found.